Terms and Conditions

1. Acceptance of Terms

By accessing or using https://johnpuno.com, you agree to be bound by these Terms and Conditions.

If you do not agree with these terms, you should discontinue use of this website.

These terms apply to all visitors, users, and clients.

2. Website Purpose

This website provides educational content, strategic insights, and information about SEO consulting services.

All content is provided for informational purposes only.

Nothing on this website constitutes:

• Legal advice
• Financial advice
• Tax advice
• Guaranteed SEO performance outcomes
• A binding consulting agreement

Professional services are provided only through separate written agreements.

3. No Guarantees or Performance Warranties

Search engine optimization involves variables outside my control, including:

• Search engine algorithm updates
• Competitive market changes
• Platform policy shifts
• Technical implementation by third parties
• Economic and industry conditions

Because of these variables:

• No rankings are guaranteed.
• No traffic levels are guaranteed.
• No revenue outcomes are guaranteed.
• No timeline for results is guaranteed.

Any examples, case studies, or scenarios discussed on this website are illustrative and do not represent assurances of similar outcomes.

All decisions based on information from this website are made at your own discretion and risk.

4. Limitation of Liability

To the fullest extent permitted by law:

I shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from:

• Use of this website
• Reliance on website content
• SEO recommendations
• Traffic fluctuations
• Revenue changes
• Algorithm updates
• Loss of business opportunities
• Data loss
• Technical implementation errors by third parties

This limitation applies even if I have been advised of the possibility of such damages.

If liability is determined under applicable law, it shall not exceed the amount paid for services directly related to the claim.

5. Professional Advisory Scope

All consulting services are advisory in nature.

Implementation, development, technical execution, and operational decisions remain the responsibility of the client or their designated teams unless otherwise specified in writing.

Recommendations are based on professional experience, available data, and industry standards at the time of delivery.

Search environments evolve, and outcomes may vary over time.

6. Intellectual Property

All content on this website, including:

• Written materials
• Frameworks
• Methodologies
• Graphics
• Branding
• Structure and layout

Is the intellectual property of John Puno unless otherwise stated.

You may not:

• Copy
• Reproduce
• Republish
• Redistribute
• Modify
• Commercially exploit

Any content without prior written permission.

Unauthorized use may result in legal action.

7. Third-Party Links

This website may contain links to third-party websites.

I do not control and am not responsible for:

• Third-party content
• Policies
• Data practices
• Services

You access third-party websites at your own risk.

8. Client Agreements

Formal consulting services are governed exclusively by signed service agreements or written contracts.

In the event of any conflict between these Terms and a signed agreement, the signed agreement shall control.

9. Payment Terms

Where applicable, payment terms, refund policies, and scope limitations are defined within individual service agreements.

Unless otherwise stated in writing:

• Payments are non-refundable once services have commenced.
• Advisory services are delivered based on defined scope.

10. Confidentiality

Information shared during consulting engagements will be treated as confidential, except where:

• Disclosure is required by law
• Information is already publicly available
• The client authorizes disclosure

Clients are responsible for ensuring they have the authority to share any data provided for analysis.

11. Indemnification

By using this website or engaging services, you agree to indemnify and hold harmless John Puno from any claims, liabilities, damages, losses, or expenses arising from:

• Your misuse of this website
• Your reliance on website content
• Your implementation of recommendations
• Your breach of these Terms

12. Jurisdiction and Governing Law

These Terms shall be governed by and interpreted in accordance with applicable laws in the jurisdiction in which the business operates.

Disputes shall be resolved through appropriate legal channels within that jurisdiction unless otherwise agreed in writing.

13. Modifications to These Terms

I reserve the right to update or modify these Terms at any time.

Changes will be effective upon publication on this page.

Continued use of the website constitutes acceptance of revised terms.

14. Contact

For questions regarding these Terms and Conditions, you may contact me via: https://johnpuno.com/contact/