John Puno
Senior SEO Consultant
I help growing and established businesses make confident SEO decisions through technical audits, strategy validation, AI SEO, and traffic drop analysis. My work focuses on clarity, prioritization, and risk reduction, not execution for the sake of deliverables.
If your SEO feels uncertain, stalled, or overly complex, I help you identify what matters most and what to do next.
A senior SEO consultant helps businesses make better search decisions through technical diagnostics, strategy validation, and performance analysis. Rather than selling execution, the focus is on identifying root causes, prioritizing what matters most, and reducing risk. This approach is especially valuable for complex websites, competitive markets, and organizations planning long-term growth.
Most businesses do not struggle with effort. They struggle with direction.
I work with teams that are already investing in SEO but are unsure whether their strategy is sound, their technical foundation is holding them back, or their traffic decline has a clear cause. This often shows up as inconsistent growth, conflicting advice from vendors, or difficulty scaling into new markets.
In many cases, the starting point is a structured SEO site audit to diagnose technical, structural, and prioritization issues that execution-focused SEO often misses. From there, I help businesses define a clear SEO strategy or investigate sudden performance issues through traffic drop analysis.
My services are designed to work together, depending on where clarity is needed most.
In-depth technical diagnostics to uncover crawlability issues, structural inefficiencies, performance bottlenecks, and hidden risks affecting long-term visibility.
Decision-led planning that turns data and insights into clear priorities, sequencing, and scalable growth direction.
Independent review of existing SEO strategies to confirm what is working, identify blind spots, and reduce costly missteps.
Root-cause diagnosis for sudden traffic loss, algorithm impacts, migrations, or technical regressions.
Preparing websites and content for AI-driven search, including how large language models interpret, surface, and summarize information.
Strategic planning for location-based visibility, Google Business Profile structure, and scalable local search architecture.
My work is most often applied in complex, high-risk environments where clarity matters more than volume.
As a technical SEO consultant, I focus on diagnosing issues that affect crawlability, indexation, internal linking, and performance across large or aging websites.
As a local SEO consultant, I help businesses compete in aggressive local markets through structure, entity alignment, and prioritization rather than tactics alone.
I also advise organizations expanding across borders as an international SEO consultant, where site architecture, market separation, and risk management are critical.
For regulated and high-trust environments, I provide strategic guidance as a healthcare SEO consultant, balancing visibility with compliance, accuracy, and long-term credibility.
My approach is deliberately diagnostic and decision-focused.
I do not sell execution packages. I help businesses make better decisions.
I have over 15 years of experience working across highly competitive markets in Australia, the United States, and Europe. My background includes multi-location services, healthcare, and large WordPress environments where technical debt, scale, and complexity are common challenges.
Over time, I shifted away from execution-heavy SEO toward advisory and diagnostics because I saw the same pattern repeatedly: businesses doing more work without solving the right problems.
Today, my role is to help teams regain clarity, reduce risk, and move forward with confidence.
Due to NDAs and sensitive client information, I do not publicly name past clients.
However, my work typically leads to:
Additional context and anonymized examples are available on the case studies page.
My consulting is a good fit if you:
It is not a fit if you are looking for:
If you are unsure about your current SEO direction, recovering from a traffic drop, or planning your next phase of growth, you can reach out to discuss whether my approach is a fit.
You can contact me directly via the Contact page to start a strategic conversation.
