With every client I work with, I start the project with an in-depth site audit. After the assessment, I hand it to my clients and explain how their website’s overall health is doing and what needs to get fixed.
The website analysis report has detailed sections showing where the website is failing and the suggestions needed to get them fixed. So, this website has issues in the following areas:
After pinpointing the issues, my client started doing the recommended actions. They started fixing the content, then user experience, E-A-T, backlinks, Google My Business, and lastly, the other business citations.
You must be thinking, “Wait John, you missed something.”
I know. That’s the sad part. They did not optimize for page speed! Not until the second half of February of 2019.
The reason for this though is that their web development team is too busy with other marketing materials that are way too important for the company at that time.
Fast forward, when the development team finally fixed the page speed issue, a significant recovery in both organic keyword rankings and traffic can be seen.
How did I know that slow page speed is what’s keeping the site behind its competitors?
I did not see such results until the slow page speed issue was fixed. For me, it became a priority more than E-A-T, backlinks, and business citations.
I hope this case study had emphasized the fact that page speed optimization is crucial in technical SEO more than ever.
I am still compiling results of page speed optimization as I work with other websites. If you had the same experience as mine, please don’t hesitate to send me a message so we can work together in compiling results of page speed optimization.
I don’t charge for the initial consultation. So if you need a traffic drop assessment, manual penalty removal, in-depth site audit, or help with recovering from an algorithmic penalty such as Panda, Penguin or any core quality update, we can talk and discuss plans first before proceeding!
Get in touch with me using the form, and I’ll get back to you within 24 hours.