Disclaimer

Last Updated: February 26, 2026

1. General Information

The information provided on https://johnpuno.com is for educational and informational purposes only.

All content reflects professional experience, observation, and opinion in the field of search engine optimization and digital strategy.

Nothing on this website constitutes:

  • Legal advice
  • Financial advice
  • Tax advice
  • Investment advice
  • Guaranteed business outcomes

Visitors are responsible for evaluating how any information applies to their specific circumstances.

2. No Professional-Client Relationship

Accessing this website, reading blog content, or sending an inquiry does not establish a formal consulting relationship.

A professional relationship is formed only after:

  • A defined scope is agreed upon
  • Written terms are accepted
  • Payment arrangements are confirmed

Until then, all content remains general in nature.

3. No Guarantees of Results

Search engine performance depends on numerous variables beyond individual control, including:

  • Algorithm updates
  • Market competition
  • Technical implementation
  • Platform policy changes
  • Economic conditions

Because of this:

  • Rankings are not guaranteed
  • Traffic growth is not guaranteed
  • Revenue outcomes are not guaranteed
  • Recovery timelines are not guaranteed

SEO involves uncertainty and ongoing evolution.

Past performance does not indicate future results.

4. Forward-Looking Statements

This website may contain forward-looking statements regarding:

  • Potential growth
  • Risk reduction
  • Recovery scenarios
  • Market opportunities

These statements are based on professional judgment and industry experience at the time of writing.

Actual outcomes may differ due to changing conditions in search ecosystems and business environments.

5. Algorithm and Platform Volatility

Search engines regularly update their algorithms.

These updates may:

  • Increase or decrease visibility
  • Alter ranking signals
  • Shift content interpretation
  • Affect traffic unpredictably

No individual consultant can control algorithm behavior.

Recommendations are based on current best understanding, not guarantees of stability.

6. Implementation Responsibility

All recommendations provided through blog content or advisory services are strategic in nature.

Unless otherwise agreed in writing:

  • Implementation decisions
  • Technical changes
  • Development execution
  • Content publishing
  • Platform configuration

Remain the responsibility of the website owner or their designated team.

Outcomes may vary depending on how recommendations are executed.

7. Limitation of Liability

To the fullest extent permitted by law:

I shall not be liable for any direct, indirect, incidental, consequential, or special damages arising from:

  • Use of website content
  • Reliance on blog articles
  • Implementation of recommendations
  • Traffic loss
  • Revenue decline
  • Business disruption
  • Platform penalties
  • Algorithm impacts

All decisions made based on this website are at your own risk.

8. External Links

This website may include links to third-party resources.

I do not control and am not responsible for:

  • Third-party content
  • Third-party accuracy
  • Third-party privacy practices

External links are provided for informational convenience only.

9. Testimonials and Case Studies

Any testimonials or case studies presented reflect individual experiences.

They do not guarantee similar outcomes for other businesses.

Each business operates under different structural, competitive, and economic conditions.

10. Affiliate Disclosure (If Applicable)

From time to time, this website may include affiliate links.

If a visitor chooses to purchase through an affiliate link, a commission may be earned at no additional cost to the purchaser.

Affiliate relationships do not influence advisory recommendations.

11. Contact

If you have questions regarding this Disclaimer, you may visit Terms and Conditions or contact me: https://johnpuno.com/contact/