SEO Consulting Services

SEO consulting services focus on diagnosing problems, validating strategy, and guiding high-impact decisions rather than delivering execution. This approach is suited to businesses facing complex SEO challenges, traffic loss, or growth decisions. By prioritizing clarity and risk reduction, organizations can move forward with confidence instead of chasing disconnected tactics.

My services are designed for businesses that need clarity before committing further time, budget, or resources to SEO.

Rather than offering execution packages, I focus on diagnostics, strategy, validation, and advisory work that helps teams understand what is happening, why it is happening, and what to do next.

If you’re new here, the overview of how I work explains the consulting approach behind these services.

How These Services Work Together

SEO problems rarely exist in isolation. Technical issues, strategic misalignment, and external changes often overlap, which is why my services are structured to work together rather than as standalone deliverables.

Some businesses start with a diagnosis. Others need validation or senior input before making a major decision. This page outlines where each service fits and when it is most useful.

Core Consulting Services

SEO Site Audit

A structured technical and structural diagnosis of your website.

This service is most useful when:

  • Growth has stalled without a clear reason
  • Technical debt has accumulated over time
  • Multiple SEO recommendations conflict
  • You need an objective view of what is holding performance back

The focus is on identifying root causes and prioritising issues that materially affect visibility and scalability.

SEO Strategy

Decision-led planning for sustainable search growth.

SEO strategy is appropriate when:

  • You need clarity on what to prioritize next
  • Existing efforts feel fragmented or unfocused
  • You are planning a new phase of growth or restructuring
  • Execution is happening without a clear long-term direction

This service turns insights and constraints into a clear, defensible plan.

SEO Strategy Validation & Second Opinion

Independent review of an existing SEO strategy or roadmap.

This is often used by:

  • In-house teams seeking confirmation or correction
  • Founders unsure whether advice they’ve received is sound
  • Businesses about to increase SEO investment

The goal is not to replace your team or agency, but to reduce uncertainty before scaling.

Traffic Drop Analysis

Root-cause diagnosis for sudden or sustained traffic loss.

This service applies when:

  • Organic traffic drops unexpectedly
  • Performance declines after a site change or migration
  • Algorithm updates coincide with visibility loss

Rather than surface-level explanations, the focus is on identifying what changed, why it mattered, and how to respond.

AI SEO

Strategic guidance for AI-driven search environments.

AI SEO is relevant when:

  • You want to understand how AI systems interpret and surface content
  • Visibility in AI-generated answers matters to your business
  • You are planning content or structural changes with long-term impact

This service focuses on preparation and alignment, not automation shortcuts.

Local SEO Strategy

Strategic planning for location-based visibility.

This service supports:

  • Businesses operating across multiple locations
  • Competitive local search environments
  • Google Business Profile structure and alignment
  • Scalable local content architecture

The emphasis is on structure, prioritization, and long-term competitiveness.

Specialty Expertise

In addition to core services, my consulting is often applied in specific contexts where complexity and risk are higher.

These specialty areas reflect how services are applied, not additional execution offerings.

How Engagements Typically Start

Most engagements begin with one of the following:

  • A technical SEO audit
  • A strategy review or validation
  • A traffic drop diagnosis

From there, some businesses engage ongoing advisory support to navigate complex or evolving decisions.

Is This the Right Fit?

These services are best suited to businesses that:

  • Are already investing in SEO
  • Need clarity, validation, or senior input
  • Operate in competitive, complex, or high-risk environments

They are not designed for:

  • Low-cost execution
  • Monthly SEO packages
  • Hands-off delivery without strategic involvement

Next Steps

If you’re unsure which service is most appropriate, you don’t need to decide upfront.

You can start a conversation through the Contact page, and I’ll help determine whether my approach is a fit for your situation.

Email

contact@johnpuno.com