SEO Site Audit

An SEO site audit is often the most effective starting point when growth has stalled, traffic feels unstable, or SEO decisions carry real risk.

My audits are designed to diagnose why performance is limited, not just list surface-level issues. The goal is clarity. What matters, what does not, and what should happen next.

For a high-level view of how I approach SEO decisions, start with the main consulting overview.

What This SEO Site Audit Is (and Isn’t)

This is not an automated report or a checklist of generic recommendations.

A proper SEO site audit looks at how technical foundations, structure, content signals, and strategic decisions interact. Many SEO issues are symptoms. Without identifying the root cause, fixing everything at once often creates more problems than it solves.

This audit focuses on:

• Identifying constraints that quietly limit performance
• Separating critical issues from low-impact noise
• Highlighting risks before they become costly
• Providing clear priorities rather than endless tasks

When an SEO Site Audit Makes Sense

A site audit is most valuable when:

• Organic growth has plateaued without a clear explanation
• Multiple SEO recommendations conflict or feel unfocused
• Technical debt has accumulated over time
• You are planning a migration, redesign, or major change
• SEO performance feels fragile or unpredictable

In these situations, more execution rarely helps. Understanding the system does.

What I Review During an SEO Site Audit

Each audit is adapted to the site and context, but typically includes:

Technical Foundations

• Crawlability and indexation behavior
• Canonicalization, parameters, and duplication risks
• Internal linking structure and hierarchy
• Core Web Vitals and performance constraints
• Mobile-first indexing considerations

Structural and Strategic Signals

• Site architecture and URL structure
• Page intent alignment and prioritization
• Orphaned or diluted content
• Scalability limitations

Risk and Decision Points

• Areas vulnerable to algorithm changes
• Technical or structural changes that could cause regressions
• Misalignment between SEO activity and business goals

For deeper diagnostic work, this often overlaps with my role as a technical SEO consultant, particularly on complex or legacy websites.

What You Receive

Rather than a long list of tasks, you receive:

• A clear explanation of what is holding performance back
• Prioritized findings based on impact and risk
• Context around why issues matter
• Guidance on what to address first, later, or not at all

The output is designed to support confident decision-making, whether execution happens internally, through an agency, or not at all.

How This Differs From Typical SEO Audits

Many SEO audits:

• Overemphasize tools and scores
• Treat all issues as equally important
• Lack context around trade-offs and risk

This audit is different. It is senior-led, experience-driven, and focused on outcomes rather than activity.

If execution follows, it does so with purpose. If it does not, the audit still delivers value by preventing unnecessary work.

How This Fits With Other Services

An SEO site audit often becomes the foundation for:

• A broader SEO strategy
• A strategy validation or second opinion
• A traffic drop analysis when performance has already declined

In some cases, it also informs local SEO strategy or preparation for AI SEO considerations.

Who This Is For

This SEO site audit is a good fit if you:

• Already invest in SEO and want clarity
• Operate in a competitive or complex environment
• Need senior-level input before making decisions
• Prefer prioritization over long task lists

It is not designed for:

• Low-cost or automated audits
• One-size-fits-all checklists
• Execution-only engagements